Vienna, 16 January 2012 … The internet is increasingly important when it comes to purchase decisions. This was confirmed by the Social Media Study 2011 of the Online & Social Media Monitoring Specialist Sensemetric. 93 per cent of participants draw product information from the internet. Mobile devices are becoming more and more important. 60 per cent of the respondents use their mobile device inside a store as a help in making a purchase decision. All in all, 530 people took part in the study.
Mobile phone supports during in-shop purchase
The study illustrates the growing importance of the internet in purchase decisions. 93 per cent of respondents draw information from the net prior to the purchase. This year’s results even show that 60 per cent of the respondents with mobile internet access search for information while being in an (offline) shop. Last year, only 40 per cent got product information via their mobile phone. 10 per cent of those who did not yet use their phone inside a shop can imagine doing so in the future. 8.5% consider it too cumbersome, 6% too time consuming.
Trust in Amazon and eBay
Furthermore, personal online reviews, such as the ones on Amazon and eBay, are trusted most. Forums, Postings, Facebook and Google+ are less trusted.
About half (45%) of respondents stated to share their experience with products online, if they were especially positive or negative.
Social and web 2.0 services: Google+ as newcomer
The awareness of Google+ has been surveyed for the first time. The social network started last year was known to 65 per cent of respondents. Thus, the Google service comes in as runner-up after market leader Facebook. 90 per cent of respondents stated to know the currently largest social network. Twitter follows in third place with 64.5 per cent. In terms of active usage of Social/Web 2.0 services on their personal computer, Facebook still dominates followed by rating portals (such as Amazon) and forums.
Smartphones and tablets: Mobile social media usage
59 per cent of participants own a mobile with internet access. 46.5 per cent know the operating system of their device. Amongst those persons, 44 per cent own an Android and 21 per cent an iOS (iPhone), followed by Symbian (17 per cent), BlackBerry (7 per cent), Windows Mobile (5 per cent) as well as Bada and Windows Phone (2 per cent each).
Facebook is also the service most actively used on mobile devices (37 per cent). This is a growth of 10 percentage points as compared to the year before. Other services are mainly used passively on the mobile phone.
For the first time, the ownership of tablets was also surveyed. 12 per cent of respondents stated to regularly use such a touch-sensitive device. Although there is only little data available on this particular topic, Facebook is once again leading in terms of active usage. Passive usage is usually about reading blogs and news. MySpace and StudiVZ get the worst results.
Social Media influence grows
„Especially in terms of purchase decisions, Social Media play an increasingly important role. Even just before the purchase, in the shop, users call for the community’s opinion once again. This shows the influence that the online world has on the offline world by now. To know what is written about products and companies on the web is thus crucial for their success”, summarises Christian Waldheim, Director Marketing & Sales of Sensemetric.
About the study
The representative online study has been commissioned by Sensemetric and implemented by RADIX & PARTNERS via the market and opinion research platform checkboxx.at. 530 persons took part.
About Sensemetric
>>SensemetricSensemetric<< is used for brands, products, companies, persons and more. On the one hand, it allows a 360° overview of all contents in the important online channels such as MicroBlogs (Twitter etc.), SocialNets (Facebook, VKontakte etc.), Forums, Blogs, News, Web and Video. On the other hand, it offers daily seven-days-a-week monitoring with prompt reports of all these online platforms. Aside from quantitative analyses, different levels of qualitative evaluation of all contents found are possible. Additionally, recommended actions for several areas can be deducted for the customer.
>>Sensemetric<< is operated as a Joint-Venture between the Online/Social Media, PR and Market Research units of the RADIX Group and Online- und IT Expert a-linea. By adapting the projects, e.g. in terms of language or target country, the analyses can be tailored to the needs of the customer. Due to in-house development, the tool is quick to adapt to new trend and special requirements by the customer. Since 2009, the tool is used for well-established companies such as Nespresso, A1 Telekom Austria, EuroRSCG PR, GfK, Arthur D. Little, Airport Vienna, DPD Austria, MAM, ÖBB, O2 Germany and the xxxLutz Group.
http://www.sensemetric.com
For further enquiries, please contact:
Ms. Michaela Hebein
Unit Manager PR
RADIX PURE
Radix Marketingberatungs & Trainings GmbH
phone: +43 (1) 929 12 68 17
fax: +43 (1) 929 12 69
mail:
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Wien, 01. März 2010… Die in Oslo beheimatete PR Agentur „Colt Komunikasjon“ ist nun nationaler Vertreter Norwegens innerhalb des PRN. Damit ist das Agenturnetzwerk in 23 Ländern in Europa, Amerika, Asien und Australien präsent. Die heimische Agentur RADIX PURE repräsentiert Österreich innerhalb des Public Relations Networks.
Colt Kommunikasjon (www.coltpr.no) wurde 2006 gegründet und ist eine der ersten PR-Agenturen in Norwegen, die sich auf strategische digitale Kommunikation und Social Media spezialisiert hat. Ergänzt wird das Portfolio durch klassische PR in den Bereichen Technologie und Politik.
„Wir freuen uns, Colt als norwegischen Partner für unser Public Relations Network gewonnen zu haben. Wir sind nun auch am skandinavischen Markt vertreten und können gleichzeitig unsere Kompetenz im wachsenden Segment „Social Media“ und Online PR innerhalb des Netzwerkes ausbauen. Dies ist ein Aspekt, von dem unsere Kunden nachhaltig profitieren“, erklärt Alexander Tichy, Managing Director von RADIX PURE.
„Wir möchten einer der führenden Anbieter von PR Services im Bereich der digitalen Medien in Skandinavien werden. Ich freue mich darauf, das Wissen und die Erfahrungen mit unseren PRN-Partnern zu teilen und weiterzuentwickeln. Die Mitgliedschaft beim PRN ermöglicht Colt international zu agieren, genauso wie für internationale Unternehmen auf dem norwegischen Markt aktiv zu werden“, ergänzt Marius Myhrvold, Managing Director von Colt Kommunikasjon.
Über das PRN
Public Relations Network (PRN) ist ein Verbund inhabergeführter PR-Agenturen in Argentinien, Australien, Brasilien, Belgien, China, Dänemark, Finnland, Frankreich, Großbritannien, Deutschland, Indien, Israel, Italien, Mexiko, Norwegen, Österreich, Portugal, Rumänien, Russland, Spanien, der Ukraine, Ungarn und den USA. Dem dreiköpfigen Vorstand gehören Sandrine Auvray von Auvray & Associés in Paris, Fabrizio Senici von Soluzione Group in Brescia und Veit Mathauer von Sympra in Stuttgart an. www.pr-network.biz
PRN-Partner für Österreich ist RADIX PURE. Die PR Agentur ist auf Kommunale PR, Online PR & Reputation sowie klassische Medienarbeit und interne Kommunikationslösungen spezialisiert. www.radix-group.com
Über RADIX
RADIX ist eine Gesellschafter geführte Marketing- und Kommunikationsberatungsagentur mit Fokus auf Marktforschung, Marketing und Public Relations. Mit drei Units und den Group Services stellt RADIX den Kunden ein umfassendes Portfolio zur Verfügung. Das Headquarter befindet sich in Wien, wobei RADIX Dank eines starken Partnernetzwerkes auf internationaler Ebene – mit Fokus CEE – agiert. Zu den Kunden zählen unter anderem AIREST Restaurant- und HotelbetriebsgesmbH, DPD Austria GmbH, HERVIS Sport- und Modegesellschaft m.b.H., Megafon, MDM Bank, mobilkom Austria AG, News, PricewaterhouseCoopers, Siemens, Telekom Austria AG, WISAG Service Holding und ZAO Raiffeisenbank Austria (Russland).
Rückfragen bitte an:
Mag. Michaela Cesar
Unit Manager PR
RADIX PURE
Radix Marketingberatungs & Trainings GmbH
fon: +43 (1) 929 12 68 17
fax: +43 (1) 929 12 69
mail:
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web: www.radix-group.com
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