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Digital & Online Marketing |
Approved communication channels simply do not work anymore like before.
The quality and success of a promotional dialog cannot be reduced to well-proven instruments such as commercials, billboards and mailings anymore. Successful brand work does not exist any longer in the distinctively separated fields of classic and “new” media. Rethinking is required.
- In Germany and Austria between 88%-90% use Google as a search engine.
- 250 Top-Marketers: 75% are not ready for the digital world. 90% raise their budget for digital media.
- Already 25 % of Google search results for the 20 biggest brands are user-generated content.
- Worldwide 73 % of internet users read blogs and forums. For 48 % of those they belong to the regular media consumption.
Straight to the point and measureable bi-directional communication can be realized and economically used with a dialog-oriented online facet. Online Marketing with facets like Social Media, Web 2.0, Viral Marketing, Seeding, Search Engine Optimization & Marketing, Online Advertising as well as classic Websites make this possible. RADIX COMM offers a wide ranges of online services:
Online Marketing & Web 2.0 Services
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- Online Marketing concepts
- Social Media & Viral Marketing
- Digital Media Production
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- Online Monitoring, Tracking & Analysis
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
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RADIX GROUP
Our offer: Connecting people, brands and media successfully. Through this RADIX, the Marketing and Communications agency, facilitates the bestpossible performance.
The three RADIX Units:
- RADIX & PARTNERS Market & Opinion Research
- RADIX COMM Advertising & Dialog Communication
- RADIX PURE Public Relations & Media Work
The Group Services:
- Communication Training & Coaching
- Marketing Consultancy
- Project Management
RADIX & PARTNERS
As a full-service market researcher, RADIX & PARTNERS offers a well-established and high-performance market and opinion research portfolio of on- and offline surveys and methods.
Fields of studies:
- Marketing Studies (e.g. Brand & Price Surveys)
- Sales & PoS Studies (e.g. Mystery Shopping)
- Online & Panel Studies (e.g. Panel, E-Mail, OnSite)
- Service & Employee Surveys (e.g. Customer Satisfaction)
Special expertise:
- Online Market Research
- Point of Sale (PoS)
- Customer Experience and Mystery Shopping
RADIX COMM
Advertising and dialog communication for a cross-linked world means the resolution of borders between on- and offline.
What we do:
- Dialog Marketing & CRM
- Sales Promotion
- Digital & Online Marketing
Instruments:
- Consultancy, Concept, Text
- Visual Communication
- Dialog & Direct Mailing
- Digital Media Production
- Social Media, Web 2.0, Viral
RADIX PURE
As a public relations agency RADIX PURE considers itself as mediator that connects companies, products and media through innovative PR and media work.
PR expertise:
- Press & Media Work
- Online PR & Reputation
- Internal Communication
- Local Authority PR
- Crisis PR
- Media Skills