PR competences

Online PR & Reputation

The online channel becomes more and more important – for companies, organizations, lobbies and people.

With the development of the internet increased attention was paid to Online-PR (“online first” amongst others) in the past years. It is not just about a quick provision of information but also about the manifold possibilities to seek the dialog with reference groups. Online PR implies the use of state-of-the-art web 2.0 instruments and social media tools such as blogs, forums, YouTube, Facebook & Co. The reader becomes the author and thus has an influence on thousands of others. RADIX PURE provides the knowledge on how to use the web correctly and profitably and on how to position oneself (Online Reputation Management).

Online PR & Reputation Services
Classic Online PR Web 2.0 / Social Media Tools	Online Reputation Management SEO (Search Engine Optimization)

RADIX PURE knows the advantages of successful Online PR, applies and implements that knowledge to the customers‘ benefit. Through this the holistic communication approach of RADIX PURE assures success for its customers in the first place.

RADIX GROUP

Our offer: Connecting people, brands and media successfully. Through this RADIX, the Marketing and Communications agency, facilitates the bestpossible performance.

The three RADIX Units:
- RADIX & PARTNERS   Market & Opinion Research
- RADIX COMM   Advertising & Dialog Communication
- RADIX PURE   Public Relations & Media Work

The Group Services:
- Communication Training & Coaching
- Marketing Consultancy
- Project Management

RADIX & PARTNERS

As a full-service market researcher, RADIX & PARTNERS offers a well-established and high-performance market and opinion research portfolio of on- and offline surveys and methods.

Fields of studies:
- Marketing Studies (e.g. Brand & Price Surveys)
- Sales & PoS Studies (e.g. Mystery Shopping)
- Online & Panel Studies (e.g. Panel, E-Mail, OnSite)
- Service & Employee Surveys (e.g. Customer Satisfaction)

Special expertise:
- Online Market Research
- Point of Sale (PoS)
- Customer Experience and Mystery Shopping

RADIX COMM

Advertising and dialog communication for a cross-linked world means the resolution of borders between on- and offline.

What we do:
- Dialog Marketing & CRM
- Sales Promotion
- Digital & Online Marketing

Instruments:
- Consultancy, Concept, Text
- Visual Communication
- Dialog & Direct Mailing
- Digital Media Production
- Social Media, Web 2.0, Viral

RADIX PURE

As a public relations agency RADIX PURE considers itself as mediator that connects companies, products and media through innovative PR and media work.

PR expertise:
- Press & Media Work
- Online PR & Reputation
- Internal Communication
- Local Authority PR
- Crisis PR
- Media Skills

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