Sales & PoS Research

For a systematic utilization of up- and cross selling potentials, one has to provide an optimal performance at the Point of Sale (PoS).

In this context product marketing, the human being as well as the location are controllable factors. RADIX & PARTNERS offers appropriate instruments for the analysis and optimization of your sales activities that can be extended to coaching and trainings when needed.

Quality & Customer Experience

Very often no substantiated information is available about the perceptions and experiences of customers. Mystery-Shopping can help hereby at the Point of Sale: you can only gain relevant information from potential customers when they purchase the product or service. RADIX & PARTNERS works with a constantly growing pool of field staff that can realize different customer scenarios depending on your business model.

Purchase Decision

RADIX & PARTNERS analyzes the key buying motives in the various phases for you. With multilevel surveys samples of potential customers are interviewed before entering the shop, in the shop, during the consultancy process and after the product purchase. This knowledge can help you to identify room for improvement and deduce systematic measures. Therewith RADIX & PARTNERS sustainably strengthens your sales positioning. Thus you are not only able to control the buying decision at the Point of Sale (PoS) but even before that (purchase intention, influence of motivation) and afterwards as well (reassurement of purchase).

Evaluation of activities

By evaluating and optimizing past activities you create a success-oriented basis for future activities – this is what the theory says. RADIX & PARTNERS helps you to approximate your control mechanisms to the theoretical ideal case while keeping the reality in mind. Variables such as sales effects, promotion costs and buying behavior can be analyzed and related to each other with well-established methods for objectives, achievement of objectives and performance measurement. Instruments: Online Surveys, Exit Polls or Focus Groups.

Sales analysis

The data for analysis is generated by market research methods. These are manifold and even include classic exit or after purchase polls at the point of sale. Your advantage: with the information gained you can systematically enhance your marketing and sales strategy for up- and cross selling.


Our offer: Connecting people, brands and media successfully. Through this RADIX, the Marketing and Communications agency, facilitates the bestpossible performance.

The three RADIX Units:
- RADIX & PARTNERS   Market & Opinion Research
- RADIX COMM   Advertising & Dialog Communication
- RADIX PURE   Public Relations & Media Work

The Group Services:
- Communication Training & Coaching
- Marketing Consultancy
- Project Management  


As a full-service market researcher, RADIX & PARTNERS offers a well-established and high-performance market and opinion research portfolio of on- and offline surveys and methods.

Fields of studies:
- Marketing Studies (e.g. Brand & Price Surveys)
- Sales & PoS Studies (e.g. Mystery Shopping)
- Online & Panel Studies (e.g. Panel, E-Mail, OnSite)
- Service & Employee Surveys (e.g. Customer Satisfaction)

Special expertise:
- Online Market Research
- Point of Sale (PoS)
- Customer Experience and Mystery Shopping  


Advertising and dialog communication for a cross-linked world means the resolution of borders between on- and offline.

What we do:
- Dialog Marketing & CRM
- Sales Promotion
- Digital & Online Marketing

- Consultancy, Concept, Text
- Visual Communication
- Dialog & Direct Mailing
- Digital Media Production
- Social Media, Web 2.0, Viral


As a public relations agency RADIX PURE considers itself as mediator that connects companies, products and media through innovative PR and media work.

PR expertise:
- Press & Media Work
- Online PR & Reputation
- Internal Communication
- Local Authority PR
- Crisis PR
- Media Skills  

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