Research areas

Service & CRM Research

As long as the figures are right, there is often not enough importance attached to customer feedback.

A deceiving attitude. Surveys document that over 80 per cent of all customers turn their back on a company if they had bad experiences or feedback was ignored. RADIX & PARTNERS is convinced that you should listen to your customers carefully in order to design the services accurately. In order to establish a customer oriented service and CRM structures it is essential to have customer feedback: whether it is via a Call Center, E-Mail or Online-Surveys – we offer professional and customized solutions.

The same holds true for internal dialog groups. Motivated employees are the key to sustainable success in business. Motivation is closely tied to communication and feedback. RADIX & PARTNERS provides the necessary basis and supports you in the professional implementation and realization of your personnel strategy.

Types of CRM Studies	Types of Service/Employee Surveys
Customer Satisfaction Surveys CRM Channel Analysis (CC, E-Mail, Online) 360° Feedback	Employee Surveys Self-perception - and External Perception Surveys

It is the highest quality that makes us stand out: in the conception and design of the questionnaire as well as in involving people responsible for personnel management and employee representation. Through this we guarantee you an uncomplicated, discrete and fast realization.

Should you require support in the implementation of measures – amongst staff as well as within the management – our experts in human resources development of the RADIX GROUP are at your command.

RADIX GROUP

Our offer: Connecting people, brands and media successfully. Through this RADIX, the Marketing and Communications agency, facilitates the bestpossible performance.

The three RADIX Units:
- RADIX & PARTNERS   Market & Opinion Research
- RADIX COMM   Advertising & Dialog Communication
- RADIX PURE   Public Relations & Media Work

The Group Services:
- Communication Training & Coaching
- Marketing Consultancy
- Project Management

RADIX & PARTNERS

As a full-service market researcher, RADIX & PARTNERS offers a well-established and high-performance market and opinion research portfolio of on- and offline surveys and methods.

Fields of studies:
- Marketing Studies (e.g. Brand & Price Surveys)
- Sales & PoS Studies (e.g. Mystery Shopping)
- Online & Panel Studies (e.g. Panel, E-Mail, OnSite)
- Service & Employee Surveys (e.g. Customer Satisfaction)

Special expertise:
- Online Market Research
- Point of Sale (PoS)
- Customer Experience and Mystery Shopping

RADIX COMM

Advertising and dialog communication for a cross-linked world means the resolution of borders between on- and offline.

What we do:
- Dialog Marketing & CRM
- Sales Promotion
- Digital & Online Marketing

Instruments:
- Consultancy, Concept, Text
- Visual Communication
- Dialog & Direct Mailing
- Digital Media Production
- Social Media, Web 2.0, Viral

RADIX PURE

As a public relations agency RADIX PURE considers itself as mediator that connects companies, products and media through innovative PR and media work.

PR expertise:
- Press & Media Work
- Online PR & Reputation
- Internal Communication
- Local Authority PR
- Crisis PR
- Media Skills

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